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Our foundational pillars

Collection & recycling

Enhancing infrastructure for efficient textile collection, sorting, and recycling to prevent landfill waste.

Community awareness

Driving a shift in public habits and practices through public campaigns and educational initiatives.

Market intelligence

Conducting research on consumer behaviour and market trends to inform strategy.

Policies & regulations

Advocating for national targets and incentives to support textile circularity.

Circular business

Supporting startups and SMEs in developing innovative textile solutions.