Launched in 2026 under the directives of H.H. Sheikh Mohamed bin Zayed Al Nahyan, President of the United Arab Emirates, Naseej is driving the nation’s transition toward a circular textile economy.

Supported by the National Projects Office within the Presidential Court, and in partnership with the Ministry of Economy and Tourism, Emirates Foundation, and Tadweer Group, Naseej brings government, industry, and communities into a unified framework.

SCROLL TO REVEALTHE STORY BEHIND

TEXTILES CARRY

OUR HERITAGE

let’s give them A FUTURE

Every garment tells a story. Every fabric holds value. Together, we can keep textiles in use and weave a circular future for the UAE.

In the UAE’s past, textiles were made to last

Bedouin women wove Sadu patterns from camel and goat hair, creating designs that held both beauty and meaning.

Garments were stitched by hand, worn with pride, and patched when they tore.

When they no longer fit, they were passed on to the next family. Mending and reusing were gestures of care and traditions that kept stories alive.

Today, we are at

the crossroads

Today, the story of textiles in the UAE has changed

~ 500

million of textile pieces are consumed annually in the UAE.

~ 88 %

of discarded textiles end up in landfills, burying their story forever.

~ 57 %

of us believe fashion's impact is positive, unaware of the hidden environmental cost.

~ 60 %

of garments are rarely worn and nearly half are discarded within a year.

But it doesn’t have to be this way

By choosing timeless quality and consciously reducing what we acquire.

By repairing what is imperfect and reimagining garments in new, creative ways.

By donating with purpose and celebrating the character of pre-loved treasures.

By upcycling pieces into something new and keeping fibres in motion.

WE ARE WEAVING

A NATIONAL PATH

TOGETHER

Naseej is the UAE’s national initiative on textile circularity that brings together communities, industry, and government to transform the story of waste into our new fabric of possibility.

Our Vision

Naseej envisions a UAE where individuals and communities lead the shift to textile circularity — embedding sustainable choices into everyday lives.

Our Mission

To accelerate the UAE’s transition to textile circularity by empowering communities through awareness, strategic partnerships, accessible recycling solutions, and supportive policies that establish sustainable practices as the norm.